When I was a kid in the â90s, my grandma and I sent each other letters in the mail, even though we both lived in the same small Ontario town, just a few minutes apart. We were closeâshe taught me how to paint with watercolours, press flowers, make paper dolls and play the piano. Writing letters was just another way for us to be creative together. She wrote to me about which flowers were blooming and her cat Musette. She asked me questions, like if Iâd ever been on a waterbed. I wrote back about my friends and the crafts I was making. In our letters, we could share and reflect on small moments in our days that felt special. It added a layer of connection that might not have existed otherwise.
Back then, I wasnât only writing to my grandma. My friends and I were constantly sending each other letters. We used brightly coloured pens and often finished our dispatches with cheesy, inspirational quotes like, âIf itâs meant to be, it will be.â I mailed notes to relatives in New Zealand and a few pen pals I made as a teenager. When I backpacked across Europe in my twenties, I made collaged postcards and sent them to everyone whoâd let me stay with them.

But like most things analogue, my letter-writing practice didnât last. Over the past two decades, as my photography career got busier and so much of our communication moved online, I almost completely gave up the habit. The same thing happened with my photography. Back when I shot film, I was always in the darkroom developing negatives or making prints. Once I started working mostly in digital, the tactile part of the process largely disappeared. I also felt increasingly distracted by my phone. I missed working with my hands, and decided that snail mail would be a great way to get crafty again. Receiving letters made with care had always changed the tone of my day. I wanted to offer that small feeling of connection to others, too.
In the summer of 2025, I shared a photo of one of my grandmaâs letters on Instagram and asked if anyone missed receiving mail. Hundreds of people liked it and left comments, wanting to participate. A few weeks later, I did a trial run, sending 36 letters to friends and Instagram followers for $5 each to help cover postage and supplies. I handwrote one letter about my love for mail and the changing seasons, scanned and printed it, then added a P.S. note tailored to each recipient. I wanted the experience of opening mail to be fun, so each one involved layers of unwrapping, with leaves and stickers covered in tissue paper, folded into tiny envelopes and sealed by hand. The whole processâdecorating each package, writing addresses, making and signing photo prints, cutting out stickers and collecting and pressing leavesâtook around 25 hours in total, spread over weeks. By the end I had hand cramps and paper cuts, but I was already thinking about the next one.
People messaged me within days. Some told me they opened their letters with their kids. Others whoâd moved away from Ontario signed up for a small slice of home, and a few even sent letters back. The response led me to officially launch Bloom Strolling, my seasonal snail mail project. People sign up through my personal website to receive letters by season or as an annual subscription. Four times a year, I send out a handwritten note about what I notice on my daily walks, observations about the changing seasons and photographs I take along the way.

I try to be vulnerable in my letters. In my latest, I wrote about passing an older man who reminded me of my late grandpaâhe wore the same kind of navy bomber jacket and button-up shirt. When I said hello, he paused before greeting me back, as though he had to think about it. The moment caught me off guard. As we walked away from each other, I teared up. I somehow felt seen, or understood, and I wondered if I reminded him of someone, too. A few readers told me that story made them cry.
Others have written to say that small details from my letters stayed with them: one person told me the warm light in a photograph from my winter letter was so calming that she hung it beside her bed. When I sent out red bows with one of my batches, several women said theyâd worn them in their hair that week. One reader recently wrote, âI live rurally and have a community mailbox. My eight-month-old son and I take daily walks to the mailbox. Anticipating your seasonal snail mail will make our journey that much more exciting.â It was so rewarding to see that my letters brought others meaning and joy. It was exactly what Iâd hoped.
Today, I occasionally spread the word about the mail club through Instagram. Mostly, I go old-school: I put up flyers around town where people can rip off a tag to join. Currently, I have more than 60 members, most of them women in their mid-twenties to mid-forties. I think younger people yearn for physical media, while millennials crave the nostalgia of slower forms of connection. I have subscribers from across Canada and the U.S., as well as a few in Germany, Ireland, France and Australia. Many have bought subscriptions for friends, siblings and grandparents, too. One woman told me sheâd even signed up her pen pal.
Of course, the project is not without its challenges. The biggest is my own perfectionism. I put a lot of care into each mailout, because I want every person to feel like they matter. But that takes time. I may eventually need to print labels instead of writing each one by hand. The project also costs a lot more than I expected. I try to source everything locallyâthe envelopes, stickers and paper all come from craft stores near my house. Iâm adamant about not supporting big corporations, but that makes things more expensive.
Lately, Iâve noticed more snail mail clubs popping up, built around a monthly subscription model and standardized so everyone receives the same thing. Sometimes I feel pressured to approach mine in a similar way, so I can scale my project quickly. But for me, snail mail is intentionally slow. I never want it to feel like a factory line. Iâm enjoying the DIY process of decorating each envelope, choosing the colour palette and photographs, determining which stamps best fit the season and deciding which flowers to press.

When I post my professional photography on social media, I instinctively monitor how well it performs and watch people respond in real time. It makes me question the work I care about. Social media is distracting, addictive and overwhelming. But snail mail offers the opposite: I donât know how well my work will be received, or even if it will arrive, which feels freeing. I trust my instincts with what Iâve made, and let it go.
Many of my friends also want to log off and return to more analogue ways of being. Itâs a natural rebellion against digital overload, when so much online is fast and disposable. Receiving a letter forms a tangible connection to another person, while writing one is a way to connect with yourself. In a loud and chaotic world, letters are peaceful. Whenever I receive mail, its content stays with me longer than anything I read in an email or newsletter on my computer.
That feeling is part of what keeps drawing me back to letters, and back to my grandma. She died when she was only 65, when I was 12, and I miss her. I kept all of her letters, covered in butterfly stickers, written on floral stationery, with beautiful vintage stamps. When I read them now, Iâm struck by how often she thought of me in the small details of her day. I still canât get through a single one without crying. Thereâs so much love in them. Starting this project of my own has made me realize how much of her still lives in me.
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HURRAAAAAAAAAY!!! Weâve been waiting a looooong time to share this news: the United States Postal Service is issuing some shiny new Postcrossing stamps! Woohoo!
Itâs been a long road to get here: many of you have written to the USPS Citizensâ Stamp Advisory Committee over the years to ask for a Postcrossing stamp, and weâve also been working with USPS behind the scenes for quite a while to make this happen. Itâs finally happening, and what a huge honor it is for the community. A proper celebration of the joy, generosity, and curiosity that postcrossers put into the world every day.
Anyway, letâs talk about the stamps themselves⌠because: TRIANGLES! đ
The new Postcrossing stamps are triangular, which is a pretty rare format for USPS. And yes â that means you can place one right on the corner of a postcard for an especially cool look. Since there are four different stamps to choose from, you wonât always be sending (or receiving) the same ones. These are global forever stamps, which means they are the international postcard (or letter) rate, and you need one single stamp to send a postcard abroad.
Visually, theyâre a lot of fun: bold colors and playful scenes with lots of tiny details. They were designed by Antonio AlcalĂĄ and illustrated by Jackson Gibbs, and the result is energetic, bright, and unmistakably Postcrossing.
The launch day is May 26, 2026, and there will be a commemorative ceremony at the the Boston 2026 World Expo â and everyoneâs invited! Even better: there will be Postcrossing meetups every day of the show (which is free!), so bring postcards, say hi, and letâs celebrate together. No worries if you can't make it to Boston â like any other USPS stamps, these will be available online and at post offices around the country.
Weâll share more details (including meetup info and other products that will be available along with the stamps) as we get closer to the date. But for now, weâre just going to sit here grinning at these gorgeous triangles for a while.
USA postcrossers: are you ready? And everyone else: whoâs hoping to receive one of these on a postcard very soon?